SYSTEM AND METHOD FOR PROVIDING RELATIVE PRICE POINT INCENTIVES BASED UPON PRIOR CUSTOMER PURCHASE BEHAVIOR
The invention provides a system, computer program, and method for generating price point based incentives comprising determining a category specific price point (620) associated with a dominant competitive brand and a client brand; and generating an incentive (630) for said client brand based upon s...
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| creator | KIMES ANGELA CLEMENS CARR RYAN KATZ GARY M |
| description | The invention provides a system, computer program, and method for generating price point based incentives comprising determining a category specific price point (620) associated with a dominant competitive brand and a client brand; and generating an incentive (630) for said client brand based upon said price point and an anticipated price differential (640). |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | SYSTEM AND METHOD FOR PROVIDING RELATIVE PRICE POINT INCENTIVES BASED UPON PRIOR CUSTOMER PURCHASE BEHAVIOR |
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