SYSTEM AND METHOD FOR PROVIDING RELATIVE PRICE POINT INCENTIVES BASED UPON PRIOR CUSTOMER PURCHASE BEHAVIOR

SYSTEM AND METHOD FOR PROVIDING RELATIVE PRICE POINT INCENTIVES BASED UPON PRIOR CUSTOMER PURCHASE BEHAVIOR

The invention provides a system, computer program, and method for generating price point based incentives comprising determining a category specific price point (620) associated with a dominant competitive brand and a client brand; and generating an incentive (630) for said client brand based upon s...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: KIMES ANGELA CLEMENS, CARR RYAN, KATZ GARY M
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The invention provides a system, computer program, and method for generating price point based incentives comprising determining a category specific price point (620) associated with a dominant competitive brand and a client brand; and generating an incentive (630) for said client brand based upon said price point and an anticipated price differential (640).