CONTROLLING INTERACTIVITY FOR GAMING AND SOCIAL-COMMUNICATION APPLICATIONS

A wagering game system and its operations are described herein. In embodiments, the operations can include determining a selection of a selectable object in a first area of a gaming display that is under control of a first application module associated with a wagering game session. The first application module can be for a social communication application or can provide social communication functionality. The operations can further include determining a selection purpose for the selection, determining transference instructions for an item representation of the selectable object, and transferring the item representation to a second area of the gaming display that is under control of a second application module. The second application module can be for a wagering game application or can provide wagering game functionality. The operations can further include performing a function associated with the second application module according to the selection purpose.