SYSTEMS AND METHODS FOR CROSS-REFERENCING FEED ITEMS

Disclosed are methods, apparatus, systems, and computer readable storage media for publishing a cross-referenced feed item for access by one or more followers in an online social network. A request to publish a feed item to a feed of a parent entity is received at a computing device, where the parent entity is identified in a database of the online social network. An entity is identified as being cross-referenced with the feed item, where the cross-referenced entity has one or more followers. A request to publish the feed item for access by the one or more followers of the cross-referenced entity is received at the computing device. The feed item is stored in one or more database tables in association with the parent entity and in association with the cross-referenced entity, the feed item capable of being provided in a plurality of information feeds accessible by the one or more followers including the parent entity feed and one or more feeds of the one or more followers.