METHOD AND SYSTEM FOR PERFORMING TREND ANALYSIS OF THEMES IN SOCIAL DATA

Disclosed is an improved method, system, and computer program product for performing trend analysis of themes from social media data. Semantic analysis is performed on content that appear on social media sites. The results of the semantic analysis can be used to identify themes within the social med...

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Hauptverfasser: MCCANDLESS TIMOTHY P, SETAYESH MEHRSHAD
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Disclosed is an improved method, system, and computer program product for performing trend analysis of themes from social media data. Semantic analysis is performed on content that appear on social media sites. The results of the semantic analysis can be used to identify themes within the social media data over a period of time. Trend analysis is performed over the identified themes. An enterprise or business can more effectively market to the consumers based upon this knowledge of the consumers' interests.