DRIVER IC

For each display line cycle, inputs to a pair of differential input terminals of a driving circuit are alternately switched in a cycle shorter than the display line cycle between a gradation voltage and a reference voltage. According to this, a chopping operation of switching polarities of offset appearing at the output of the driving circuit within one display line is performed for a plurality of times, and accordingly, a pixel of each display line maintains brightness information in which the chopping operation is already performed. As a result, although a frame cycle is lengthened, it is difficult to visually recognize a brightness difference caused by the offset.