CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS

A customer, prospect and campaign management system maintains a single view of customers in one unified funnel, allowing companies to share platform-based, single-funnel views of prospects and customers in a privacy-compliant networked system. Individual customer relationship data records can be sha...

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Bibliographische Detailangaben
1. Verfasser: SYMONS MATTHEW JOHN
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A customer, prospect and campaign management system maintains a single view of customers in one unified funnel, allowing companies to share platform-based, single-funnel views of prospects and customers in a privacy-compliant networked system. Individual customer relationship data records can be shared in a distributed multi-master, multi-slave or peer-peer context, partially or fully anonymously by removal of personally identifiable information, to one or more distributed slave or peer CRM systems. Anonymous data records in the slave or peer CRM systems may be used to select, target and track customers through a customer relationship funnel for communications using one or more communication proxies. Target customers may be advanced within the master, slave or peer CRM funnels and, given appropriate customer permission, the customer record may be identified fully or partially.