SYSTEM AND METHOD FOR USER PREFERENCE AUGMENTATION THROUGH SOCIAL NETWORK INNER-CIRCLE KNOWLEDGE DISCOVERY

A system and method are disclosed for user preference augmentation through social network inner-circle knowledge discovery. A user's activity may be captured allow a user preference model to be created. The user preference model is compared to other models in the user's social network. A inner-circle social network is created, and the user preference model is augmented based on other preference models in the inner-circle social network, and the user's own preference for certain categories of information element. Information elements can be provided to the user based on suggestions and the user's preference model. The information elements may be organized such that the more relevant information elements are more easily accessible to the user.