SYSTEM AND METHOD FOR UTILIZING CAPTURED EYE DATA FROM MOBILE DEVICES

SYSTEM AND METHOD FOR UTILIZING CAPTURED EYE DATA FROM MOBILE DEVICES

A device for analyzing eye data captured via the device, the device configured to perform the steps of (a) displaying an advertisement and other content on the display; (b) capturing one or more images using the camera, wherein the one or more images depict at least one or more eyes of a user of the...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: BRANDENBURG JOHN CHRISTOPHER, GROH ANDREW, GORDAN BENJAMIN M, MYSORE SHRIKANTH B, SOROCA ADAM, HAMMOND BOB, LYNCH, JR. RICHARD J, MCCORD STEVEN, TENGLER MATTHEW A
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A device for analyzing eye data captured via the device, the device configured to perform the steps of (a) displaying an advertisement and other content on the display; (b) capturing one or more images using the camera, wherein the one or more images depict at least one or more eyes of a user of the device; (c) detecting the one or more eyes in the one or more captured images; (d) determining based at least upon the one or more captured images that the one or more eyes are focused for a predetermined amount of time on the advertisement as opposed to the other content; and (e) based upon the determination in step (d), displaying on the display an item contextually related to the advertisement and different from the other content, wherein the item is (i) text; (ii) a picture; or (iii) a video.