SOCIAL INTELLIGENCE SYSTEM AND METHOD

A system for generating user metrics based on user and transaction data comprising: a user interface coupled to a first user device, the first user device configured to receive an input from a user and generate an action initiated by the user of the first user device; a database, the database containing: a plurality of actions, which may be initiated by the user through the first user device; control data associated with the plurality of actions within the database; and a system controller configured to couple the user interface to the database, the system controller further configured to record each action taken by a user, generate activity data based on each action recorded, the system controller further configured to compare the activity data with the control data, and the system controller further configured to generate a signal based on the comparison between activity data and the control data.