ADVERTISING CAMPAIGN PLANNER FOR OPTIMUM LEAD DELIVERY AND QUALITY TO ADVERTISERS WITH PARETO-OPTIMAL PRICING BETWEEN ADVERTISERS AND PUBLISHERS

Systems and methods are disclosed for planning an advertisement campaign. In one implementation, a processing device provides one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to...

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Bibliographische Detailangaben
Hauptverfasser: LASKER ZEPHRIN I, KUMAR SAMPATH, GRAUER GEOFFREY B, BANGERA ROSHAN B
Format: Patent
Sprache:eng
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