ADVERTISING CAMPAIGN PLANNER FOR OPTIMUM LEAD DELIVERY AND QUALITY TO ADVERTISERS WITH PARETO-OPTIMAL PRICING BETWEEN ADVERTISERS AND PUBLISHERS

ADVERTISING CAMPAIGN PLANNER FOR OPTIMUM LEAD DELIVERY AND QUALITY TO ADVERTISERS WITH PARETO-OPTIMAL PRICING BETWEEN ADVERTISERS AND PUBLISHERS

Systems and methods are disclosed for planning an advertisement campaign. In one implementation, a processing device provides one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to...

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Bibliographische Detailangaben
Hauptverfasser: LASKER ZEPHRIN I, KUMAR SAMPATH, GRAUER GEOFFREY B, BANGERA ROSHAN B
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Systems and methods are disclosed for planning an advertisement campaign. In one implementation, a processing device provides one or more advertisements associated with a first advertising campaign within one or more advertising placements, each of the one or more advertisements being configured to receive sign-up information from one or more users, the one or more advertising placements corresponding to one or more related advertising impressions. Sign-up information is received from one or more users via the one or more advertisements. One or more messages are sent, based on the sign-up information, to each of the one or more users. One or more responses to the one or more messages are received. Based on the one or more responses, a user engagement level of the first advertising campaign is determined. Based on the user engagement level of the first advertising campaign, a user engagement level of a second advertising campaign is forecasted.