SYSTEMS AND METHODS FOR SEGMENTING BUSINESS CUSTOMERS

SYSTEMS AND METHODS FOR SEGMENTING BUSINESS CUSTOMERS

Systems and methods for providing market segmentation using a unique two-stage clustering system are provided. The system may also employ regional interpolation and estimation methods that account for local business environment. In certain additional configurations, a generic geo-firmographic model...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: GHATTI VENKAT RAM, MEROLA JOHN A
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Systems and methods for providing market segmentation using a unique two-stage clustering system are provided. The system may also employ regional interpolation and estimation methods that account for local business environment. In certain additional configurations, a generic geo-firmographic model is enhanced with seller data such as data specific to a particular vertical market and/or data specific to a particular seller's business customers.