METHOD AND APPARATUS FOR PRESENTING ADVERTISEMENTS

A system that incorporates teachings of the present disclosure may include, for example, a controller to determine a behavioral profile of an end user from packet traffic generated by activities of the end user, and share the behavioral profile with a network element for distributing targeted advert...

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Bibliographische Detailangaben
Hauptverfasser: SPOSATO STEVE, OU CANHUI, KALMANEK, JR. CHARLES ROBERT, LI ZHI, OSATO JEROLD DAIZO, PARK SUN-UK, SAVOOR RAGHVENDRA, GERBER ALEXANDRE, BRIDGES J. BRADLEY, GREENBERG ALBERT GORDON, SPATSCHECK OLIVER
Format: Patent
Sprache:eng
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Zusammenfassung:A system that incorporates teachings of the present disclosure may include, for example, a controller to determine a behavioral profile of an end user from packet traffic generated by activities of the end user, and share the behavioral profile with a network element for distributing targeted advertisements to the end user according to the behavioral profile. Additional embodiments are disclosed.