System and Method of Content and Merchandise Recommendation

A method includes receiving a user selection of an option related to a first content item and sending data to a server to enable the server to update a user profile. The method also includes receiving a channel selection during or after playback of the first content item. The method further includes sending a content recommendation channel request to the server in response to the channel selection corresponding to a content recommendation channel selection and receiving a list of recommended content items from the server. The list of recommended content items is based on the user profile. The method also includes sending a merchandise recommendation channel request to the server in response to the channel selection corresponding to a merchandise recommendation channel selection and receiving a list of recommended merchandise items from the server. The list of recommended merchandise items is based on the user profile.