COMBINED SPONSORED AND UNSPONSORED CONTENT GROUP

COMBINED SPONSORED AND UNSPONSORED CONTENT GROUP

A system may include a unified content platform configured to obtain an unsponsored content group from unsponsored content group sources, each unsponsored content group having at least one unsponsored content element, wherein the unsponsored content groups are obtained based on a relevance of at lea...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: DUBEY SANJAY SURESHCHANDRA, BETZ JOSEPH PAUL
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A system may include a unified content platform configured to obtain an unsponsored content group from unsponsored content group sources, each unsponsored content group having at least one unsponsored content element, wherein the unsponsored content groups are obtained based on a relevance of at least some unsponsored content elements to a characteristic of a user. The system may further include a sponsored content platform configured to generate a master content group based on the unsponsored content groups and a sponsored content group, the sponsored content group having at least one sponsored content element and an associated bid, wherein the master content group is obtained based on the relevance of the at least some unsponsored content elements and a relevance of the sponsored content element to the characteristic of the user and the associated bid.