ENTITY BASED ADVERTISEMENT TARGETING

Various aspects of the subject technology relate to systems, methods, and machine-readable media for targeting an advertisement based on an entity. A system is configured to receive a search query submitted by a user, identify an entity in a concept entity graph based on the search query, determine...

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Bibliographische Detailangaben
Hauptverfasser:	WILTZIUS THOMAS CHRISTIAN, CUSHING KATHRYN, WALD GIDEON, MARRA GREGORY MATTHEW
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Various aspects of the subject technology relate to systems, methods, and machine-readable media for targeting an advertisement based on an entity. A system is configured to receive a search query submitted by a user, identify an entity in a concept entity graph based on the search query, determine whether an advertisement corresponds to the identified entity, and provide, if the advertisement corresponds to the entity, the advertisement for display to the user.