PROVIDING PREVIOUSLY VIEWED CONTENT WITH SEARCH RESULTS

PROVIDING PREVIOUSLY VIEWED CONTENT WITH SEARCH RESULTS

Methods for providing sponsored content on a web page include receiving a plurality of keywords of a search query issued by a user. The methods further include receiving a first identifier and second identifier that identifies a product the user has previously viewed content for and the content prov...

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Bibliographische Detailangaben
Hauptverfasser: LAHIRI RAHUL, SO CHIU WAH KELVIN, LEE WEI-HSIN
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Methods for providing sponsored content on a web page include receiving a plurality of keywords of a search query issued by a user. The methods further include receiving a first identifier and second identifier that identifies a product the user has previously viewed content for and the content provider of the content. A previously stored first sponsored content item associated with the product and content provider may be selected for participation in an auction. A second sponsored content item may be selected for participation in the auction, based on the plurality of keywords. If the first sponsored content item is selected based on the auction, the first sponsored content item is selected for inclusion on the web page.