Business Applications Using Social Media with Mobile Technology

A business method is provided on a secure web service by a vendor for a client to develop a business application(s). The vendor provides a wireless access point at the client site for disseminating business application(s) to consumers over mobile devices when the mobile devices connect to a wireless...

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Bibliographische Detailangaben
Hauptverfasser: MUKHERJI ASHISH KUMAR, BALUSU R K CHAITANYA, NARAYAN PRAKASH KRISHNAMOORTHY
Format: Patent
Sprache:eng
Schlagworte:
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Beschreibung
Zusammenfassung:A business method is provided on a secure web service by a vendor for a client to develop a business application(s). The vendor provides a wireless access point at the client site for disseminating business application(s) to consumers over mobile devices when the mobile devices connect to a wireless or a cellular network using the wireless access point provided at the client site. The business application is received by the consumers after providing a feedback to a consumer survey that generates a consumer profile by gathering consumers' anonymized demographic, socio-economic, age, gender, preferences, and social networking information. The business method provides additional premium services to the client that includes providing consumer satisfaction information and analytics using consumer profile information generated from feedback and consumer satisfaction information. The analytics are used for creating customized business application(s) to provide target advertisement and promotion incentive to the consumers.