SYSTEMS AND METHODS FOR BI-DIRECTIONAL DISPLAY OF CONTENT OF A SOCIAL NETWORKING SYSTEM

Techniques to allow optimized scrolling of information from a social networking system. In one embodiment, bi-directional display of references, such as content, is provided on a computer system, such as a mobile device. References are presented in a first orientation in a scrollable stream. In response to an interaction by a user, presentation of the scrollable stream is transformed from the first orientation to a second orientation. The first orientation may be substantially parallel with a length of an interface of the computer system. The first orientation and the second orientation may be orthogonal. Components of the references are omitted from presentation when the scrollable stream is presented in the first orientation. At least one of the omitted components of the references is included for presentation when the scrollable stream is presented in the second orientation.