PERSONALIZING A WEB PAGE OUTSIDE OF A SOCIAL NETWORKING SYSTEM WITH CONTENT FROM THE SOCIAL NETWORKING SYSTEM DETERMINED BASED ON A UNIVERSAL SOCIAL CONTEXT PLUG-IN

To allow third-party websites to leverage social information maintained in a social networking system, a third-party website may include social information for a user in a web page provided by the third-party website. The social information is obtained from the social networking system. The web page...

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Bibliographische Detailangaben
Hauptverfasser: HAUGEN AUSTIN DANIEL, CATHCART ROBERT WILLIAM, KAR SIDDHARTH, MARLOW CAMERON ALEXANDER
Format: Patent
Sprache:eng
Schlagworte:
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Beschreibung
Zusammenfassung:To allow third-party websites to leverage social information maintained in a social networking system, a third-party website may include social information for a user in a web page provided by the third-party website. The social information is obtained from the social networking system. The web page provided by the third-party website includes a social context plug-in that causes a user's browser to obtain social information from a social networking system and to incorporate it within the web page. Customization rules are specified by the web page or by the third-party website to determine how the social information is aggregated and presented on the web page. Hence, the customization rules allow an operator of the third-party website to customize the social content displayed with the web page to provide more relevant information to social networking system users interacting with the third-party website.