BRAND DETECTION IN AUDIOVISUAL MEDIA

This document describes techniques and apparatuses enabling brand detection in audiovisual media. The techniques detect a brand exposed within audiovisual media, such as a name or logo for a product or service, and based on this brand, present a brand advertisement or enable selection of an interact...

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Hauptverfasser:	VEMPARALA PRAVEEN KUMAR, MUSANTE VIRGINIA M, WHITE JASON S, LUCERO MICHAEL G, ALLES DAVID S, SHARON EITAN, SATHE SALEEL, DE LA GARZA ENRIQUE, PROLOGO RICHARD D
Format:	Patent
Sprache:	eng
Schlagworte:	ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PICTORIAL COMMUNICATION, e.g. TELEVISION
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Beschreibung
Zusammenfassung:	This document describes techniques and apparatuses enabling brand detection in audiovisual media. The techniques detect a brand exposed within audiovisual media, such as a name or logo for a product or service, and based on this brand, present a brand advertisement or enable selection of an interactive experience that is associated with the brand. By so doing, marketers enable viewers to quickly and easily learn more about the product or service.