METHOD, APPARATUS, AND SYSTEM FOR MODELING PASSIVE AND ACTIVE USER INTERACTIONS WITH A COMPUTER SYSTEM

A method, apparatus, and system for modeling user interactions with a computer system associates semantic descriptions of passive and active user interactions, which are meaningful at a user level, with application events and user interaction data as a user interacts with one or multiple software applications with a computing device, and uses those associations to build and maintain a user-specific contextual model. In some embodiments, the contextual models of multiple users are leveraged to form one or more collective contextual user models. Such models are useful in many different applications.