DYNAMIC INTERSTITIAL TRANSITIONS

Techniques are disclosed for managing streaming content. For example, one method comprises monitoring one or more operating conditions of a communications network configured to provide at least one content stream to one or more communications devices. The method further comprises selecting an interstitial transition for insertion into the content stream based on a length of the interstitial transition, in response to the one or more monitored operating conditions of the communications network, wherein the interstitial transition is selected from a plurality of varied-length interstitial transitions.