Recognizing Social Media Posts, Comments, or other Texts as Business Recommendations or Referrals

An approach is provided that receives social network feeds at a network interface. Each of the feeds is a freeform comment. The feeds are analyzed in order to identify keywords that are included in any of the social network feeds. A keyword found in a social network feed indicates the presence of contact data in the social network feed. When a keyword is found, contact data is extracted from the selected social network feed and the extracted data is stored in a contact-oriented application.