SYSTEMS AND METHODS FOR DELIVERY TECHNIQUES OF CONTEXTUALIZED SERVICES ON MOBILE DEVICES

The present solution provides a variety of delivery techniques for delivering contextualization services to augment content and advertisement to display within content being viewed on a page on a mobile device. The present solution is directed to using any one or more innovative delivery techniques...

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Bibliographische Detailangaben
Hauptverfasser: CHAN RAYMOND, SMITH JIM, MASON DANIEL, RICHMAN JASON, VAIDYANATHAN PREETHY, ADIB SAMI ALI, CHIANG TIMON, TUNG KEVIN
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:The present solution provides a variety of delivery techniques for delivering contextualization services to augment content and advertisement to display within content being viewed on a page on a mobile device. The present solution is directed to using any one or more innovative delivery techniques to prompt the user to augmented content and/or advertisements at the point of a user viewing content on a mobile device, such as while a user is scrolling through textual content of a web page on their mobile device. These innovative delivery techniques provide triggering points on the limited screen of mobile devices to deliver contextualized content and/or advertisement on the display of the mobile device.