SYSTEM AND METHOD FOR ENHANCING TRUST FOR PERSON-RELATED DATA SOURCES

The technology disclosed relates to enhancing trust for person-related data sources by tracking person-related sources using trust objects that hold trust metadata. In particular, it relates to generating trust-enhanced data by appending trust metadata to social media content and other business-to-b...

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Bibliographische Detailangaben
Hauptverfasser:	ZIEMANN TYLER, SINGH ATUL, PERI HARISH
Format:	Patent
Sprache:	eng
Schlagworte:	ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	The technology disclosed relates to enhancing trust for person-related data sources by tracking person-related sources using trust objects that hold trust metadata. In particular, it relates to generating trust-enhanced data by appending trust metadata to social media content and other business-to-business entities, and further using the trust-enhanced data to develop social engagement models based on customer preferences. The trust metadata described includes names, interface categories and origins of the person-related data sources along with customer engagement preferences and connection types.