SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR ATTRIBUTING A VALUE ASSOCIATED WITH A SERIES OF USER INTERACTIONS TO INDIVIDUAL INTERACTIONS IN THE SERIES

SYSTEM, METHOD AND COMPUTER PROGRAM PRODUCT FOR ATTRIBUTING A VALUE ASSOCIATED WITH A SERIES OF USER INTERACTIONS TO INDIVIDUAL INTERACTIONS IN THE SERIES

A system operable to attribute a value associated with a series of user interactions to individual interactions in the series, the system including: (a) an interface, configured to obtain information of interactions which are included in the series of interactions; and (b) a processor on which an at...

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Bibliographische Detailangaben
Hauptverfasser: BENIS ARRIEL JOHAN, MEIR MOTI, SYNETT JOSEPH, ARMON-KEST GILAD
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A system operable to attribute a value associated with a series of user interactions to individual interactions in the series, the system including: (a) an interface, configured to obtain information of interactions which are included in the series of interactions; and (b) a processor on which an attribution module is implemented, the attribution module is configured to attribute an apportionment of the value to each out of a plurality of interactions of the series, based on a calibrated attribution scheme and on properties relating to at least one interaction out of the series of interactions, thereby enabling efficient utilization of communication resources.