METHOD AND SYSTEM FOR CREATING DATA-DRIVEN MULTIMEDIA ADVERTISEMENTS FOR DYNAMICALLY TARGETED AUDIENCE

METHOD AND SYSTEM FOR CREATING DATA-DRIVEN MULTIMEDIA ADVERTISEMENTS FOR DYNAMICALLY TARGETED AUDIENCE

Method, system, and programs for creating data-driven multimedia advertisements for dynamically targeted audience. In one example, data feed from one or more sources is first received. Each source is associated with at least one product. The data feed from each source is analyzed to identify informa...

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Bibliographische Detailangaben
Hauptverfasser: ROSS MARK, KOST TIM, HILLESHEIM DEAN, PEARCE THOMAS, WORTHEN BILL C, AWAIJANE ANDREW
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Method, system, and programs for creating data-driven multimedia advertisements for dynamically targeted audience. In one example, data feed from one or more sources is first received. Each source is associated with at least one product. The data feed from each source is analyzed to identify information related to any of the at least one product associated therewith. With respect to each product, a set of one or more campaign assembly packages (APs) are generated, each of which is directed to a target group, based on information characterizing the target group. With respect to each campaign AP, a pattern to be used for presenting the campaign AP to a target group is generated. The one or more campaign APs for each product and their corresponding patterns are stored in a storage for future use.