SEQUENCING DISPLAY ITEMS IN A SOCIAL NETWORKING SYSTEM

SEQUENCING DISPLAY ITEMS IN A SOCIAL NETWORKING SYSTEM

In one embodiment, the social networking selects a display item to display to a viewing user based on information about the viewing user and a display sequence tree associated with an ad campaign. The display items include advertisements, sponsored stories, and content objects created by users. The...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: BOLAND BRIAN THOMAS, BRUICH SEAN MICHAEL
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:In one embodiment, the social networking selects a display item to display to a viewing user based on information about the viewing user and a display sequence tree associated with an ad campaign. The display items include advertisements, sponsored stories, and content objects created by users. The information about the user includes the viewing user's interactions, the viewing user's demographic information, and the viewing user's inferred characteristics. A display sequence tree associated with an ad campaign is a hierarchical arrangement of nodes that correspond to display items and represent possible sequences of display items. An ad campaign includes at least one request for a display item.