PROVIDING DIRECT MANIPULATION OF AN ANALYTICS DATA VISUALIZATION WITHIN AN ANALYTICS REPORT

A direct manipulation event associated with a chart of an analytics report can be detected. The event can be a user interface input and the chart can be an information graphic. The graphic can be a graphically rendered HTML compliant element and a data set. The report can conform to a JAVASCRIPT OBJECT NOTATION (JSON) format. The analytics report can be presented within a browser. An action can be run responsive to the detecting. The action can be an immediate rendering of the graphic based on the event. When the action executes a request for data not in the data set data from a different data set can be obtained. When the action executes a request for data in the data set, the data from the data set can be automatically retrieved. The analytics data can be immediately rendered as a chart within the canvas element of an HTML document.