SOCIAL NETWORK ANALYSIS FOR CHURN PREDICTION

SOCIAL NETWORK ANALYSIS FOR CHURN PREDICTION

Traditional methods of prediction of the likelihood of churning in a given market such as wireless telecommunications are improved by inclusion of social network analysis to predict churning by members of a population in response to churning by any given individual member of that population. A spher...

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Bibliographische Detailangaben
Hauptverfasser: RAMSEY MARK S, ANDERSON GARY F, SELBY DAVID A
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
COMPUTING
COUNTING
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
WIRELESS COMMUNICATIONS NETWORKS
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Zusammenfassung:Traditional methods of prediction of the likelihood of churning in a given market such as wireless telecommunications are improved by inclusion of social network analysis to predict churning by members of a population in response to churning by any given individual member of that population. A sphere of influence of individual members of the population on other members of the population are modeled and analyzed through a plurality of degrees of separation and quantitatively evaluated by a number of relational algebraic joins in which at least one such join includes weights to assert a diminishing influence with number of degrees of separation.