Method for More Efficient Collecting of Information

Apparatus and processes for locating and processing QR codes or other Scannable Icons (SI's) in video or television signals. A number of client elements (which may correspond to users) may be in communication of one or more control elements; the client elements may be found in user set top boxes, digital video recorders or other equipment employed to receive video or television signals. The control elements may be found in software in server platforms or such user equipment. The client elements may locate and decode SI's according to various areas of interest of users. The control elements may control which client elements monitor various video or television signals; receive information related to decoded SI's; and report information to client elements so that (among other things) users can be aware of SI's in far more video or television signals than their own client elements are able to monitor.