REAL-TIME DYNAMIC PAGE AWARENESS FOR AD SERVING

REAL-TIME DYNAMIC PAGE AWARENESS FOR AD SERVING

An ad serving platform utilizes real time dynamic page awareness for ad serving. For every new digital content URL, the ad serving platform reviews the layout and relative position of ad placements in a content environment and stores a "map" of this information, which is accessible to the...

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Bibliographische Detailangaben
Hauptverfasser: NGUYEN-TRONG BAO-LONG, RUARTE FERNANDO, ARORA SAMIR, SCHRAM ARTHUR, MADDALONI JAMIE, FRANKENFIELD LINDSEY, MUNDE DARSHANA, FARMER ANNE, SHAH ABHIJEET, SRINIVAS ASHOK, BERESFORD BRYAN
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Zusammenfassung:An ad serving platform utilizes real time dynamic page awareness for ad serving. For every new digital content URL, the ad serving platform reviews the layout and relative position of ad placements in a content environment and stores a "map" of this information, which is accessible to the ad server in real time for use in ad selection, and is refreshed periodically (e.g., every three minutes) to account for changes. As a result, without control of the page, the ad server platform can make complex serving decisions based upon relative page position of advertising placements.