SYSTEM AND METHOD FOR DELIVERY AND USE OF ADVERTISING CONTENT

Pre-delivery or "pre-positioning" of advertising content to client computing devices for later playback thereon when users of the client computing devices are consuming non-advertising content. The pre-delivery may be accomplished using transport technology that avoids further burdening th...

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Bibliographische Detailangaben
Hauptverfasser:	GOMEZ HUGO DE JESUS GARZA, VICARIO CINDY CARDONA, NGUYEN LINH, GIBBONS DAVID B, HARRANG JEFFREY P, GUZMAN OSCAR LEONARDO GARCIA, BURNETTE JOHN M, SANCHEZ JESUS HECTOR DOMINGUEZ
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Pre-delivery or "pre-positioning" of advertising content to client computing devices for later playback thereon when users of the client computing devices are consuming non-advertising content. The pre-delivery may be accomplished using transport technology that avoids further burdening the network, such as delivering in real-time using available surplus network capacity. Users may have a limited number of times to watch non-advertising content on a client computing device before a pre-positioned advertisement is played on their client computing device. The advertising content may be viewed instantly without delay since it has been pre-positioned to the client computing devices. Advertising viewing statistics and reports are also generated and distributed.