DETERMINATION OF MOBILE USER PROFILE AND PREFERENCES FROM MOVEMENT PATTERNS

Content can be provided to mobile computing devices based on device location and demographic values associated with the mobile device and the location. A demographic or other user profile is stored, and, upon report of a user location in a covered venue, the user profile is queried and suitable content selected for delivery. The user demographic profile can include indications of one or more of user age, user gender, user educational background, user marital status, user income level, user ethnicity, user postal code and user price sensitivity. User profiles can be obtained based on user movement in a venue using demographic values associated with venue locations, and venue location profiles can be established based on user movement in a venue and the associated user demographic profiles.