AUTOMATIC GENERATION OF DIGITAL COMPOSITE PRODUCT REVIEWS

Consumers receive module-computed composite reviews that are lively, informative, coherent, and representative of a larger underlying collection of reviews. Representative phrases from reviews are extracted and aggregated into coherent sentences to create the composite review. Clear automatable criteria are provided to define coherence and other qualities, such as representativeness, liveliness, and informativity. Sentence coherence criteria involve syntax, shared vocabulary, phrase connectors, and phrase sentiment polarity, for instance. Phrase representativeness criteria involve review ratings and derived phrase ratings, for instance. Phrase liveliness criteria involve sentiment expression frequency, superlatives, comparatives, degree modifiers, affect activation scores, and affect imagery scores, for instance. Phrase informativity criteria involve product-specific words, review length, and recency, for instance. Prohibited language is filtered out. Composite reviews are automatically distributed, e.g., in response to a web search on the reviewed product. Reviews can be generated with a repeatability and rapidity not attainable by human performance alone.