APPARATUS AND METHOD FOR MANAGING A PLURALITY OF SERVICES

An apparatus for managing a plurality of services is disclosed. The apparatus includes a communication unit configured to receive a message that requests initiation of at least one of the plurality of services from at least one of a plurality of user devices through a network, a plurality of service providing platforms configured to provide the plurality of services to the plurality of user devices, and a service management unit configured to, when a message that requests initiation of a first service of the plurality of services is received from a first user device by the communication unit, send a control command for initiating a connection of a first service providing platform, which provides the first service among the plurality of service providing platforms, with the first user device.