INTERFACING CUSTOMERS WITH MOBILE VENDORS

A mechanism for directing a vendor vehicle to an area in a region. A device receives a plurality of search requests from a plurality of corresponding user devices. Each search request includes search request data that includes a location identifier that identifies a location of the corresponding user device in the region at a time of the search request, and one or more user search criteria. The device identifies, based on the plurality of search requests and at least one subset-determination criterion, at least one subset of the plurality of user devices. The device determines at least one determined location within the region based on the corresponding locations of the user devices in the at least one subset. The device sends vehicle positioning information that identifies the at least one determined location to a vendor device associated with the vendor vehicle.