SYSTEM AND METHOD FOR DISPLAYING ADVERTISING

A system having a delivery visualization module configured to allow a user to review one or more prioritization parameters and prior advertisement delivery data, the delivery visualization module is further configured to allow the user to adjust the one or more prioritization parameters; a yield tra...

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Bibliographische Detailangaben
Hauptverfasser:	ALLIN MARK, IRVINE WILLIAM
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A system having a delivery visualization module configured to allow a user to review one or more prioritization parameters and prior advertisement delivery data, the delivery visualization module is further configured to allow the user to adjust the one or more prioritization parameters; a yield tracking module configured to allow the user to enter information into the system related to the one or more prioritization parameters and the prior advertisement delivery data; an optimization module configured to create an ordered list of two or more advertisement networks based on the one or more prioritization parameters; and a delivery module configured to determine, based on the ordered list of the two or more advertisement networks, at least one advertising network of the two or more advertisement networks to provide at least one advertisement to display at a first web page of a web site. Other embodiments are disclosed.