Wholesale Network User Identity Mapping in a Mobile Network

A method, in a network node, for mapping a wholesale network user's identity onto a mobile network user identity that is routable in the mobile network, comprises: receiving, through a communication interface of the network node, a request from the user of the wholesale network for a service provided by the mobile network, where the user of the wholesale network is not registered in the mobile network. The method further comprises, based on the requested service, selecting a routable identity among a group of identities associated with the requested service, in the mobile network, by a processor of the network node. Finally, the method comprises: mapping the selected routable identity of the mobile network to the wholesale network user's identity, by the processor of the network node.