SYSTEM AND METHOD OF TRACKING USER INTERACTION WITH CONTENT

SYSTEM AND METHOD OF TRACKING USER INTERACTION WITH CONTENT

A method, apparatus, system, and computer program product provides the ability to track user interaction with content. An interaction with content by a user is recognized. Data related to the interaction is communicated, in a first engagement message, to a publishing service application. The data in...

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Bibliographische Detailangaben
Hauptverfasser: KIM ERIC J, WERZ, III THOMAS B, BEAUPRE JAMES A
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A method, apparatus, system, and computer program product provides the ability to track user interaction with content. An interaction with content by a user is recognized. Data related to the interaction is communicated, in a first engagement message, to a publishing service application. The data includes an identity of the user, an identity of the content interacted with, an engagement type, and an identity of the previous user who directly influenced the interaction. The publishing service determines a likelihood that the interaction will cause other users to further interact with the content. Upon a positive determination that the interaction will cause other users to further interact with the content, the determination is communicated to a viral influence application for further processing.