METHODS AND APPARATUS TO MEASURE COMPARATIVE PERFORMANCE OF INTERNET AND TELEVISION AD CAMPAIGNS

METHODS AND APPARATUS TO MEASURE COMPARATIVE PERFORMANCE OF INTERNET AND TELEVISION AD CAMPAIGNS

Example methods and apparatus to determine comparative performance of advertisements delivered through Internet and television media delivery are disclosed. A disclosed example method involves determining a first effectiveness measure associated with online media delivery of an advertisement, and a...

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Bibliographische Detailangaben
1. Verfasser: PAPARO ARI
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Example methods and apparatus to determine comparative performance of advertisements delivered through Internet and television media delivery are disclosed. A disclosed example method involves determining a first effectiveness measure associated with online media delivery of an advertisement, and a second effectiveness measure associated with television media delivery of the advertisement. The disclosed example generates an Internet-to-television lift measure based on the first and second effectiveness measures. The Internet-to-television lift quantifies a comparative performance of the advertisement via the online media delivery relative to the advertisement via the television media delivery.