Computer-Implemented Systems And Methods For Handling And Scoring Enterprise Data

Systems and methods for storing transaction data associated with transactions of disparate types are provided. Transaction data is received describing a transaction that has occurred, the transaction being performed by an customer of a particular customer type and the transaction being performed usi...

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Hauptverfasser: DULANY PAUL C, SUBRAMANIAN REVATHI, DUKE BRIAN LEE, LUK HO MING
Format: Patent
Sprache:eng
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Zusammenfassung:Systems and methods for storing transaction data associated with transactions of disparate types are provided. Transaction data is received describing a transaction that has occurred, the transaction being performed by an customer of a particular customer type and the transaction being performed using a channel of a particular channel type. Transaction data about the customer is stored in an customer segment according to one of a plurality of customer templates, the one of the plurality of customer templates being selected according to the customer type. Transaction data about the channel is stored in a channel segment according to one of a plurality of channel templates, the one of the plurality of channel templates being selected according to the channel type. Data from the customer segment, the activity segment, and the channel segment for the transaction is extracted and scored by a predictive model.