METHOD AND APPARATUS FOR COLLECTING VIEWER SURVEY DATA AND FOR PROVIDING COMPENSATION FOR SAME

METHOD AND APPARATUS FOR COLLECTING VIEWER SURVEY DATA AND FOR PROVIDING COMPENSATION FOR SAME

To address the requirements described above, a method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user computer. The method permits the user to provide survey responses in exchange for viewing a media program with fewe...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: TOM RICHARD WAIVEN, WEI EUGENE CHUAN-HUAI, WONG ROBERT MASAO, KILAR JASON ALAN
Format: Patent
Sprache:eng
Schlagworte:
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
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Beschreibung
Zusammenfassung:To address the requirements described above, a method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user computer. The method permits the user to provide survey responses in exchange for viewing a media program with fewer advertisement, and permits the user to manage the survey responses.