LEVERAGING CONTEXT TO PRESENT CONTENT ON A COMMUNICATION DEVICE

A communication device or handset presents a contextual catalog of content items to enhance mobile shopping user experience, mitigating display limitations for generally large content catalogs. Contextual information available on the handset, such as Global Positioning System (GPS) location or other readable parameters, can be used to determine unique, relevant categories, content or offers, for displaying through a user interface. Categories such as local can be generated on-the-fly using GPS for a personalized content browsing experience. Additional context such as knowing that the user and device are rarely in a location (e.g., specific neighborhood, particular city, or country) can be used to generate unique price plans (such as day passes) that the user can use when travelling.