PRESENTING SOCIAL INFORMATION RELEVANT TO A DEAL TO A USER

A social networking system suggests deals relevant to a user. The deals are selected for suggestion based on social information associated with the user. Deals presented to the user are categorized based on social information associated with the user including actions taken by connections of the use...

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Bibliographische Detailangaben
Hauptverfasser:	WHITE EMILY CLARK, SHARP EVAN, HU BO, WINTERS KELLY
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A social networking system suggests deals relevant to a user. The deals are selected for suggestion based on social information associated with the user. Deals presented to the user are categorized based on social information associated with the user including actions taken by connections of the user. Deals that are closely associated with each other based on social information are presented together via a user interface. For a particular deal, social information relevant to that deal is presented, including connections associated with the deal, social groups, social events, images, as well as other deals. Presentation of deals and information associated with the deals in a social context increases the likelihood of the user getting interested in the deal and performing actions related to the deal, for example, purchasing the deal or recommending the deal.