SYSTEM AND METHOD FOR ADMINISTERING MARKETING PROGRAMS

SYSTEM AND METHOD FOR ADMINISTERING MARKETING PROGRAMS

A system and method provide rewards or loyalty incentives to transaction account customers. The system includes a computing platform comprising application programming interfaces that enable users to define marketing programs. The system thus enables an efficient, automated and extensible platform f...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: KOUL PRIYADARSHINI, MORRIS MICHAEL, RUSSO JENNIFER, DURVASULA SASTRY, GEBB LUKE, ROEN SCOTT, MUTHUKRISHNAN SATHISH, PURANIK MANJUSHRI, WOLF DAVID, NEWHOUSE SHERREE, TIKU SRIPRIYA, WILMES ROBERT
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A system and method provide rewards or loyalty incentives to transaction account customers. The system includes a computing platform comprising application programming interfaces that enable users to define marketing programs. The system thus enables an efficient, automated and extensible platform for creating, managing and executing rewards and other marketing related programs.