KEYWORDS AND DYNAMIC FOLDER STRUCTURES

Some embodiments of the invention provide a keyword association tool for organizing media content. Each keyword can be associated with an entire clip or a portion of the clip. For each specified keyword, the keyword association tool creates a collection (e.g., bin, folder, etc.) in a dynamic collection structure. In some embodiments, a keyword collection is dynamically added to the collection structure each time a new keyword is associated with a media clip. To associate a clip with a keyword, a user can drag and drop a clip onto a keyword collection that corresponds to the keyword. The same technique can be used to associate multiple clips with the keyword by simultaneously dragging and dropping the clips onto the keyword collection.