Personalised Items in Mobile Devices based on User Behaviour

Personalised Items in Mobile Devices based on User Behaviour

A method and arrangement for enabling purchase of an item offered by an item provider. The content of a communication session in which a user takes part at a communication network is analysed (200). Based on the content, one or more user profiles are created (202). Each profile is divided in a plura...

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Bibliographische Detailangaben
1. Verfasser: GEORGAKIS APOSTOLOS
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A method and arrangement for enabling purchase of an item offered by an item provider. The content of a communication session in which a user takes part at a communication network is analysed (200). Based on the content, one or more user profiles are created (202). Each profile is divided in a plurality of categories. The categories may represent preferences, plans, and other information analysed from the content of the communication session. Purchase offers regarding provided items are received (204) from the item provider by the purchase unit. The items are matched (206) with at least one user profile by the purchase unit, and the purchase offers regarding the matching item is conveyed (208) to the user. By creating and/or updating user profiles based on the content of a user's communication sessions, the user can be offered more personalised purchase offers, without being offered generic purchase offers.